Ferrari’s, Marlboro, Subliminal Advertising and… Barcodes!?

Ducati motorcycle with barcode-like image; courtesy of

Not a list of items you would normally come across, I know. But apparently, according to this article, there has been a bit of an uproar on the potential use of barcode images that look like a pack of Marlboro cigarettes on Ferrari F1 cars.

Of course, whether it does actually look like a pack of Marlboro’s is being contested between European anti-tobacco groups and the Ferrari/Marlboro side. On our side of things, what’s most interesting is that if you check out the GoMo link, they mention that the barcode is so realistic, that barcode software actually tries to interpret it! Art imitates life?

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