Customer Spotlight – Cofares Increases Efficiency in the Distribution Center

The Cofares Group supply products ranging from medicine to health and beauty products to 13,000 pharmacies in Spain from nearly 30 distribution centers. Often they deliver orders that range from one to 20 items to each pharmacy three or four times a day. They need to be able to make these deliveries quickly and accurately.

“Our customers evaluate us based on our ability to deliver complete and accurate orders,” said Abelardo Vaquerizo, duty manager of Cofares Group. “It is a hectic environment where we need to fill orders quickly, but it doesn’t matter how fast we are if we get an order wrong.”

Distribution centers process a large number of orders on a daily basis and Cofares is no different. Most of the medicines are filled by automated machines, but health and beauty items are picked by hand from the warehouse and loaded into delivery trucks. It is a logistical challenge to ensure that the right items get in the right order on the right trucks every time in the most accurate and efficient way possible.

CASE STUDY-COFARES_Final_Page_1With the number of orders being processed every day, it is a logistical challenge to ensure the right items get in the right order on the right trucks every time. Cofares, through its technology partner, Felguera TI, an affiliate company of Duro Felguera, selected the Speakeasy voice solution from Wavelink to add text-to-speech and speech-to-text functionality to their warehouse applications. The ability for Speakeasy to combine voice with other types of data entry, such as bar code scanning, provides a further crosscheck to ensure that tasks are accurately completed.

“We have initially implemented Speakeasy in two of our larger distribution centers in Madrid,” says Vaquerizo. “Workers are able to speak into their device the item they need to pick and have it speak back to them with a bin location. Once there, they can scan the barcode on the bin, select the items and verbally confirm the item and quantity. This gives us even greater accuracy while also helping them complete the task faster.”

In locations where Speakeasy is being used, Cofares handles approximately 1,200 orders per day. Prior to Speakeasy, there was an average of 20 to 30 errors in those orders, which was still a 97.5 percent accuracy rate. However, with each incorrect order, there was the cost of returning the product and a loss of the sale as well as the negative impression it left with the customer. With Speakeasy, Cofares has virtually eliminated errors with an average of zero to two errors per 1,200 orders.

Cofares were also able to benefit from an intuitive user interface, which allows any employee to pick up a device and use it immediately without needing to create a voice profile. Vaquerizo adds, “Our employees have been very happy with the ease with which they can use Speakeasy. We have experienced very short training times, where we have been able to quickly get a new worker using the system. This was a big cost benefit in terms of our ability to be immediately productive.”

Since Speakeasy is a client-side solution that does not require the addition of voice servers or modification to the host applications, the implementation of the voice solution went smoothly and was completed in just a matter of days. Adding voice to streamline your operations should be simple, straightforward and effective, in today’s non-stop supply chain environment it just has to be.

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