RBTE Preview: What we’re looking forward to at RBTE

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The following comes from Willem Beets, Director of Sales EMEA for Wavelink

The Retail Business Technology Expo kicks off tomorrow, Tuesday, March 12 at Earl’s Court in London. This is our third year (visit us at Stand 342) at the event and each year it continues to expand and showcases the constant innovation retailers and retail solution providers are making. We really enjoy the time we spend talking to existing customers and meeting new people and hearing about their areas of concerns and of course areas of success.

Something that continues to be on everyone’s minds is BYOD. It isn’t going anywhere and there are no shortage of opinions of where it is going and the potential headaches Retailers face when bringing it into their environment. In a recent study by Retail Systems Research they found that “In three years’ time, retailers expect mobile and digital payments to catapult from almost nothing to a major piece of their payments environment.”

While we don’t see this as necessarily “new” news, after all BYOD is on everyone’s minds, what continues to be a concern is the prevailing message of uncertainty BYOD brings and in this specific case the format payments will take in the future. For example, as Retailers work towards bringing these consumerized devices on to the shop floor as part of their payment system they need to also need to account for securing them. While we all love shiny and new technology, implementing it throughout the retail environment can feel overwhelming especially on tight budgets. How do you keep ahead? We are excited to share our views on BYOD and areas where simplification is possible.

Also front and center on our mind is Voice and how not only can higher productivity easily be achieved with Voice solutions, such as Wavelink Speakeasy, but how it can be achieved simply and with immediate ROI. Adding voice to your existing applications such as WMS, ERP and/or CRM can be achieved in as little as 30-days and without the need to purchase new rugged mobile devices, servers or even modification or replacement of the host application. Stop by Stand 342 and watch a demonstration on just how easy it is to add voice to your retail strategy. You can even enter your name for a chance to win a Kindle Fire HD.

See you in London!