It’s been 40-years and what a 40-years: The DynaTAC, the beginning of a game changer cell phone

Today Mobile Enterprise reminded us that on April 3, 2013, the cell phone celebrated its 40th birthday. It’s gone through many cosmetic facelifts since the first day the Vice President of Communications Systems at Motorola walked “down the streets of New York City, talking on a large, clunky yet portable phone,” that weighed almost three pounds, operated on radio frequencies and had about twenty minutes before the battery died.

It would be another ten years before the Motorola DynaTAC was commercially available and would bring with it a new era of the way we define business and success. If you The Motorola DynaTACsaw someone back in the late 80s or early 90s on the street with a cell phone you knew they had to be someone important just because of the level of status the cell phone had achieved at that point. The Motorola DynaTAC was a game changer and as other manufacturers entered the mix, organizations began to see the potential cell phones would have in the business world. With a cell phone you could be anywhere in the country assisting a customer or meeting a potential customer and immediately report back to headquarters with an update. That single ability to call as soon as you walked out of building changed the course of business.

Back in 1973 Motorola knew that cell phones would change the way we lived and did business. Whether they could have predicted the exact way in which they have changed our lives is anyone’s guess (we also thought we would be driving cars in the sky by now). Through the addition of the Internet it further created a new generation of cell phone technology. This later addition cemented cell phones (smart phones) as critical components of our daily life. You think about all the ways you use your cell phone from staying on top of work, to checking in on friends and loved ones, to ordering pizza. Even how we are able to relay information in an emergency has changed just in 15-years. They are not just convenient tools in our daily lives but they changed the way we respond to emergency even as something as relatively minor as your car breaking down. 20 to 15-years ago unless you were fortunate enough to have one of the first generation car phones, you would have to hike to the nearest house, hope someone was home and call a tow service.

Cell phones changed and continue to change the course of business. By our growing consumer need to use cell phones/smart devices we are single-handedly dictating how we then do business. BYOD isn’t a phenomenon. It has become very much a real business changer. Consumers want to be able to use their cell phones at work in multiple ways, dictating then that an Enterprise really has to take a closer look at how they secure and manage these devices. Given the potential productivity gains from consumer devices it makes sense to consider integrating them in a DC, in government, transportation, healthcare and on the retail floor. According to the Yankee Group “half of all companies find it very difficult to manage software upgrades on mobile handsets and to manage the costs associated with mobile devices. Almost the same proportion finds distributing mobile applications to devices very difficult.” In just 40-years cell phones have become business changers, strategy changers and productivity changers. Happy 40th birthday to the cell phone.

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