Android in the Warehouse


The Android platform is rapidly growing. According to recent estimates from analyst firm IDC, Android had 75 percent market share in Q1 of 2013, shipping more than 163 million smartphones during that time. While IDC doesn’t break down how many of those were shipped to consumers vs. enterprises, it wouldn’t surprise us to learn that a big portion of those devices are being used in ruggedized environments.

After all, the Android platform is a good fit for specialized environments like the warehouse. David Johnson of analyst firm Forrester recently told Network World that Android devices were now being considered for a whole host of non-consumer applications, “from movie ticket scanning at the theater front door, to electronic on-board recorders (EOBR) for truckers.”  The Android platform is flexible enough to support specialty devices and applications, unlike iOS devices, which only run on Apple products. It can also be difficult to create new applications for iOS, because of the closed nature of the system. Android, on the other hand, offers more flexibility in designing and publishing new applications and has worked hard to improve the security features of the platform to make it more suitable for business users.

There are also plenty of ruggedized devices that run Android, including devices made by Motorola, Panasonic, Samsung, Honeywell and more. In fact, just last week, Samsung announced their newest ruggedized Android: the Samsung Galaxy S4 Active. Samsung is the leading provider of Android devices, owning 41.1 percent of the market, according to IDC. Though much of the marketing for the ruggedized Galaxy S4 Active has targeted those who lead an active lifestyle (hence the name), its ruggedized features make it a good fit for the warehouse. The Galaxy S4 is sealed against both dust and water and can be operated while wearing gloves.

All this combines to make Android a great option for ruggedized environments – or even the not-so-rugged, such as the retail floor or mobile POS system. As it continues to grow in popularity among consumers, it might spur a stronger push for BYOD in the warehouse, which has not traditionally been a BYOD environment. However, according to Forrester, 37 percent of smartphones used in the enterprise run Android. Eventually, that may push into the warehouse as well.

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