MDM is dead. Long live MDM

A Look at the Difference between Mobile Device Management and Mobile Deployment Management

“Mobile Device Management (MDM) enables businesses to address challenges associated with mobility by providing a simplified, efficient way to view and manage all devices from the central admin console.” That’s all you need, right?  This is how one vendor describes it – right from their website.  At first glance, one might expect that if I can manage the mobile device, that’s what I need.

But then again. What about the applications residing on those mobile devices, which also need to be managed?  Well, sure, typical Mobile Device Management products can cover most of that.  Surely they can push applications, maybe blacklist some apps not appropriate for use at work, and remotely lock a lost or stolen mobile device to maintain a level of corporate data security.

One of the challenges when looking at MDM vendors is that there isn’t a whole lot of differentiation among the capabilities, for example, they all face the same restrictions when managing iOS devices.  Similarly, many vendors predominantly hype their iOS and Android device management capabilities.  And everyone talks about BYOD.

There’s a big difference between Mobile Device Management and Mobile Deployment Management.  Managing enterprise mobility deployments is about more than just the device.  Consider all the aspects of deploying mobility in the enterprise.

  • Users: Who are the users, and how will they be using mobility?
  • Hardware: What kind of mobile devices are best – rugged, barcode scanner-enabled or smart devices?
  • Connectivity: What kind of connectivity will be needed – Wi-Fi? Wi-Fi and Cellular? Connectivity to peripheral devices such as printers?
  • Mobile Applications: What types of applications will the user need?  Are they leveraging application streaming of data located on a host server?  Through terminal emulation? Using a browser? Native apps?

Unlike Mobile Device Management, Mobile Deployment Management refers to managing this complete set of consideration, ultimately with the goal of maximizing the productivity of the user of this mobility solution.  With the Wavelink Mobile Enterprise Productivity Suite, a mission-critical mobility deployment can be unified under a single vendor and completely managed through Avalanche.

Go ask MDM vendors if they can check all the boxes for the mobility deployment considerations above. They can’t. Managing mobile devices – ‘everyone’ can do that.

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