Posted by Robert DeStefano
“Black Friday”, “Cyber Monday”, the “Holiday Shopping Season” is upon us. Starting just before the American Thanksgiving holiday last week, I began reflecting on all the wonderful tech that has made shopping much more enjoyable and an easier task to accomplish. I’m not talking about the online versus in-store experience, but the various experiences I’ve enjoyed, and make it a point to take advantage of as a consumer. Here are a few of my favorites and my personal suggestions to help you enjoy them, too:
- In-store pickup: Sometimes, being in a crowded mall during this time of year can suck all the good will out of a shopper. Sometimes, it’s so helpful (and often faster) to be able to pick out a few pre-determined gifts online, pay for them, and then go right to the pick-up area in their brick-and-mortar store. This will save you significant time on trips where you want to grab-and-go. Browsing the store on these same trips undermines the benefit.
- Digital loyalty cards: I carry one wallet, which provides limited space for loyalty cards. I carry one iPhone, but within a single app I can hold all my loyalty card info in digital form – including barcoded loyalty numbers. Bonus points for retailers whose employees use 2D imagers and can scan those loyalty barcodes right from my phone’s screen (faster still, compared to the retail associate having to key in my loyalty number). Bottom line: whether buying coffee, groceries, or you next electronic gadget, the savings and rewards these cards offer may be worth sharing some shopping habit data with these establishments, which I’ve written about on our LANDESK blog.
- Self-checkout: I’m like the legendary wild-west gunslinger Doc Holliday when it comes to scanning my own items at checkout. Give me a retail barcode scanner and I can capture every barcode on every ingredient of our Christmas dinner menu in a matter of seconds – including coupons. It’s not a contest against the other checkout lines. It’s a matter of continuous improvement of my own barcode scanning skills. (Full disclosure: I’ve worked for several years at firms that produce these devices, so testing scanner aggressiveness is kind of a habit). For the fastest scanner-slinging experience, make more frequent trips that include fewer items. Then, place items in your shopping cart with the UPC barcode facing up. You won’t have to touch the items – just point the scanner’s laser line across the barcodes.
- Personalized offers and coupons: I like coupons for stuff I typically buy. Getting an email, in-app offer, or (dare I say it) direct mail coupon offer that saves me money on something I buy frequently will likely get me into a store – especially during this busy time of year. The tech may not be the coupon itself, but the analytics that help the retailer recognize my buying habits. However, if you really want to impress me with the impulse buy technology – send me a digital offer (in-app or via email) that allows me to buy now and you’ll ship it free, fast. If the product is something you use regularly, or that has a reasonable shelf life (and you have space to store it), give in to the impulse buy!
- QR coded retail tags: Sometimes I want to know more about the product while I’m in the store, but at this time of year, no amount of retail staff can help everyone. And sometimes, I want to research on my own, anyway. QR codes on shelf tags that connect me to your online product page so I can look at product specifications, food ingredients, or even store inventory (where necessary)are a great resource. There are plenty of QR code reader apps out there, so if you have the opportunity to interact with these funky-looking barcodes, you’ll be surprised to find what information they can connect you to – even incentives if you buy immediately (read: personalized coupons).
Here’s to a great season of giving! I’m thankful to all the people working throughout the supply chain, from manufacturers through distribution and into the retail stores or delivering packages to my door: Thank you!