Posted by Wavelink
Steve Bemis has extensive experience in hardware and software sales and management with a focus on mobile environments.
Since 2008, he has been an integral part of Wavelink with his role as vice president of worldwide sales. He is responsible for driving over 30 million in sales annually.
With this kind of experience in the industry, we wanted to pick his brain regarding current topics facing today’s industry. Here are his responses:
- Tell us a little bit about the typical Wavelink customer. What problems does Wavelink solve for them?
The typical Wavelink customer is someone from a company you might deal with regularly—Amazon, FedEx, UPS, Bed Bath & Beyond, IKEA, and Sysco Foods, just to name a few.
Some of our oldest customers are food retailers, such as Safeway and Kroger, who use our software to help their local grocer order the food that the wholesaler delivers every day.
We are all about driving efficiency. This efficiency can occur in a retail space by perhaps allowing the associate real-time access to stock status and pricing, or it can occur in the distribution facility by making sure the product is shipped on time and as efficiently as possible.
Wavelink is all about mission critical applications.
- Android migration is a trending topic right now. What are the biggest hurdles for companies with Android?
The biggest hurdle is deciding how to move your legacy systems forward. Everyone can agree that the compelling feature Android brings is a fresh look and feel; the challenge is how to bring that while still preserving the investment in Back Office systems.
Wavelink has been an industry leader doing exactly that for years. We have seen companies looking to upgrade their systems realize this to be a 500+ million dollar undertaking. Not only is this expensive, but it carries huge risks as we are talking about touching the very systems that are deemed mission critical.
Wavelink has products that can allow for this shift in technology while still mitigating the risks and costs.
- How are companies using Velocity and what is it?
Velocity is a revolutionary product.
As with all of our products, Velocity aligns with our strategy of evolution vs. revolution. We can leverage it to provide everyone the user experience that our customers are looking for while maintaining their back-end systems with no changes to their host applications.
This allows them to recognize huge ROI with little risk. On top of that, we can leverage our Speakeasy product and add voice as simply as another modality, without all the legacy issues that came with adding voice in the past.
Download our free white paper and find out how you can make your Android migration as painless as possible.
We’re all familiar with distracted driving (or distracted walking, which can be just as dangerous. If you don’t believe me, see here and here for examples). We’ve all seen that teenager texting away while simultaneously blowing through a stop sign or the businessman anxiously typing out an email while his car drifts into the next lane. Maybe some of you have even been that person. We all know it’s dangerous to use our mobile devices while driving, and yet many of us continue to do it.
When Siri was released, it was hailed as a possible solution to the texting and driving problem. Now, smartphone users could dictate emails, text messages, tweets, and Facebook posts without looking away from the road! How wonderful!
And yet, it doesn’t seem to have worked out that way. I went back to an article in the New York Times about how Siri and other voice technology could actually be a safety risk for drivers. The article described a study by AAA’s Foundation for Traffic Safety that concluded speech-to-text systems created significant distraction that severely impairs reaction time and the ability to monitor and process what is happening on the road.
The more I read about the study, the more convinced I became that mobile phone use should really carry the stigma of drunk driving. But I also wondered if the same conclusion applied to the use of voice technology in the warehouse.
There are several key differences between using voice technology in your car and using it in the warehouse. For one thing, in your car, you’re asking Siri (or your voice technology of choice) to dictate longer messages, which the voice technology is attempting to transcribe word-for-word –which you then have to double check against what you actually wanted it to say. Compare that with the way voice is used in the warehouse, which tends be less complex spoken requests and commands. There is typically minimal screen interaction when voice is used in the warehouse and most screen interaction, such as scanning items, is done while the vehicle is not moving.
For another thing, you don’t actually have to use your mobile device in the car. If you just can’t wait until you get home to post that tweet, you should maybe consider your priorities. On the other hand, voice in the warehouse provides measureable productivity and efficiency benefits through hands-free device use. Customers have also reported that they’ve seen workplace accidents reduced following the implementation of voice technology. For me, it’s that which decides the issue of whether voice technology is really safe or not. After all, a reduction of accidents is really the best measure of safety.