An Update to the Ferrari Barcode “Scandal”

As you likely saw (and see right under these here words, in the post below), there was a bit of scandal around the Ferrari F1 team and whether they were using subliminal advertising in barcode images.

Well, our good friends at Zebra Technologies sent out a follow-up on the issue this morning. Good thing, since we had completely missed the article!  So, what was Ferrari’s response? You’ll have to click here to find out.

Happy Friday everyone, and to all the mothers out there, we extend you a very lovely Mothers Day weekend!

Ferrari’s, Marlboro, Subliminal Advertising and… Barcodes!?

Ducati motorcycle with barcode-like image; courtesy of

Not a list of items you would normally come across, I know. But apparently, according to this article, there has been a bit of an uproar on the potential use of barcode images that look like a pack of Marlboro cigarettes on Ferrari F1 cars.

Of course, whether it does actually look like a pack of Marlboro’s is being contested between European anti-tobacco groups and the Ferrari/Marlboro side. On our side of things, what’s most interesting is that if you check out the GoMo link, they mention that the barcode is so realistic, that barcode software actually tries to interpret it! Art imitates life?

Is Data More Expensive in the US?

According to the Ponemon Institute, data breaches cost US companies much more than their European counterparts. This brief highlights much of the findings and also raises some interesting questions about the effect federal regulations have on that cost.

Check it out and tell us how you feel about federal regulations and their potential effects on the total cost of a data breach.

Training Tuesday! Wavelink’s Certified Partner Training Program

We are beginning a new reoccurring submission called Training Tuesdays, where we update everyone with information about Wavelink’s Certified Partner Training Program.

Wavelink’s Certified Partner Training Program is designed to meet the training needs of our channel partners.  The program blends traditional academic classroom lectures with applied learning in a lab environment.  The goal of Wavelink’s Certified Partner Training Program is to prepare the student to become an expert in utilizing one or more of Wavelink’s products.

Upcoming courses:

Course Date(s) Course(s) Location
05/11/2010 to 05/13/2010 Avalanche SE 5.0/Emulation/Speakeasy Los Angeles, CA
05/11/2010 to 05/13/2010 Avalanche SE/Emulation/Speakeasy Mexico City, Mexico
05/18/2010 to 05/20/2010 Avalanche SE 5.0/Emulation/Speakeasy Brussels, Belgium
05/18/2010 to 05/19/2010 Emulation/WIB/Speakeasy Chicago, IL
06/01/2010 to 06/03/2010 Avalanche SE 5.0/Remote Control/Secure +/Communicator Denver, CO
06/08/2010 to 06/10/2010 Avalanche MC 5.0/Remote Control/Secure +/Communicator Atlanta, GA

Click here to register for an upcoming class!

Interesting Commentary from Gartner Wireless Summit

After reading this article, I wish I had a chance to attend the Gartner Wireless Summit in San Diego. The article highlights the closing keynote address and the way Gartner sees the Wireless ecosystem evolving over the next few years. Of particular interest is the “three generations of wireless context” and how we are full swing into the second generation. It really highlights what we are also seeing throughout our space, and is further evidence of the importance on maintaining a keen eye to the evolution of the industry.

Take a look for yourself and tell us what strikes you about the article.

Five Trends Driving Networking Growth

Annnnnnnnd, we’re back. Those of you who follow us on Facebook and Twitter knew that we were away last week attending our International Sales Conference, so there wasn’t much blogging around these parts. If you don’t follow us, we’ll give you a couple minutes to do so now.

Ok, great. Now that we have that out of the way, I came across this article out of South Africa while waiting in the airport for my home-bound flight. It discusses five trends that are driving networking growth. The trends are based on research by IDC, and I think most of you will find the trends interesting. One item of interest is that you can see how these industry themes are not just limited to the US, but instead are global themes that companies are facing across the world. Finally, the article also hits on virtualization, a topic which we’ve discussed here and here.


The Sopranos and Wireless Security?

I came across this little tidbit from Computerworld regarding the FBI’s Top 10 posts in cyber criminal operations. I have to admit, that while aware of the security risks presently facing companies, it seems that every other day more information is presented that makes me think “These people will stop at nothing.” But, that’s exactly the point.

It’s a completely accurate assessment and when you read reports like this, it becomes even more apparent. It’s probably safe to assume that when cyber criminal rings start delegating specific jobs/positions as most legit organizations do, they aren’t just going to back down when they see opportunities that might take a few more resources to compromise than usual.

My mind keeps racing to a smokey backroom, reminiscent of something out of the Sopranos, but instead of a pool table and stacks of stolen merchandise, we see a complex set-up of computers, servers and hackers searching for their next cyber targets. Now, to my best knowledge, I know of no HBO pilot in the works about a ring of cyber thugs who prey on poorly secured wireless networks and mobile devices, but it is nonetheless some scary stuff. Just another reminder that you can never be too tight with your security policies, I guess.

Industrial vs. Consumer Grade Access Points

Back in January, we had a brief discussion about ruggedized versus consumer grade Mobile Devices. Shortly after that, I was making customer calls with one of Wavelink’s Platinum Reseller Partners, and an IT manager at a large multi-national retailer told me he was considering purchasing Consumer Grade APs for several of his new store roll outs in the coming year. His motive was to save money by purchasing the lower cost access points and wanted to know if he could still manage the APs with Avalanche.

There is a fair amount of unbiased material available on the web that compares the various features and benefits of Industrial or Enterprise grade APs vs. Consumer grade APs, such as the Best Practices article from BizTech Magazine or this recent Wavelink Technology Tidbit. What I wanted to do here was share my answer to his question about AP management. (more…)

Datalogic/Avalanche Video via POS of America

Just came across this Datalogic/Avalanche video via POS of America. Thought everyone might like it… enjoy!

Some Information Nuggets From the Road

We are on the road much of this week attending some conferences, but I wanted to respond to a question that we routinely were asked during our Avalanche 5.0 Webinars last week. So, in between sips of coffee and this fine, fine hotel bagel, I’ll answer a question we had with regards to the mapping tool.

Mapping feature available in Avalanche 5.0

Enhanced WWAN capabilities via new Mapping Feature

Several people wanted to know if  customers or end-users have to purchase a license through a 3rd party mapping solution, or if the feature is hosted/built in to the Avalanche 5 cost. The answer is rather short, but there is no additional charge for the mapping functionality and there are no 3rd parties involved at all.

Anyway, you can preview Avalanche 5 and also learn more on the mapping feature if you missed the Webinars. We’ll be back later in the week with a new Tech Tip, since you all seemed to like the last one so much (highest views for a post yet). If you have any questions that you’d like asked, let us know!