Wavelink Blog

Tag: MAM

Mobile Ecosystem Predictions for the Rest of the Year

Hope you had a great 4th of July!

Now that we are half way through the year, I thought it’d be fun to throw out some predictions that I and some of my other colleagues see happening over the next six months and on.

First, expect to see continued consolidation in the MDM market, (which we have been lucky enough to participate in). This continues with companies combining their similar but disparate functionality to create more complete overall product offerings, e.g. LANDesk purchases Wavelink, and a few other notables in the fray. These consolidations along with further consolidations in the mobile device markets may muddy the MDM waters for some in the rugged space.

Under consolidation we have point 1.b. We are watching as hardware vendors consolidate their markets by purchasing other rugged vendors who also offer MDM products. As it turns out, they sometimes acquire companies with a preference for a management solution different from their own. Those who have been making a living with “special” functionality specific for their devices will end up with either some quick work to do to homogenize across their device platforms, or abandoning those special features until a later date for their acquired brand devices.

Next, I believe Microsoft Windows 8 will attempt to put a lock on the MDM market for Windows devices. Like the last time they tried this with SCMDM, they might find it difficult unless they can manage non-MS Windows devices including Android and iOS devices.

Finally, I expect to see more companies dip their toe in the water and try On Demand, cloud-based management. I am predicting they will find it to be a cost effective, refreshing change for the better. With that said, some of the more traditional in-premise wifi only devices will sadly never see the internet making this impossible. As long as there are wifi only devices, the need for “self-hosted” MDM systems will remain a requirement for management vendors.

These are only a few for you to think about, but I’d love to hear any predictions you have for the next 12-18 months! Post them in the comments below and let’s talk about them!

MAM, MDM, BYOD, MEAP… Alphabet Soup and a Dose of Confusion

I participated in a discussion of the Enterprise Mobility Group on LinkedIn (which you can link to from our discussion on our own board). It’s addressed towards CIOs, and centers around the growth of Mobile Application Management and it’s impact on Mobile Device Management. Reviewing those comments, and observing the explosive growth of LinkedIn groups targeted at “Enterprise Mobility”, I got thinking about something I’ve noticed for quite a while. 

The market specialists have always seemed very confused when it comes to device management (MDM), mobile application development, and many other areas of mobility. There has always been a tendency to lump multiple technologies together when they really should not be connected. As one example, there has been a tendency for years for media publications to lump “cell phone management” in as part of MDM. Cellular carriers and their channel have always had their own management issues. However, they’re not the same issues a WMS manager has controlling barcode scanners, mobile printers, etc. Yet most industry reports (until very recently), have tended to lump cellular phones, and a whole host of other devices all together when talking “MDM”.