Wavelink Blog

Tag: National Retail Federation

NRF 2013 Wrap

NRFBooth2013v2

We just returned from NRF 2013 and I think it’s safe to say that traffic was much higher on the show floor this year. Retailers are prepared to invest in existing and emerging technologies to further their productivity and streamline their processes.

For most retailers, our TE product has been a staple of their business for many, many years now. We spoke with many of these same folks while in New York. But, one of the things that came from our discussions was the need for a unified solution to bring all of the applications/devices/workflows/etc together. It was fun to talk with different customers and partners about the fact that our Avalanche solution is the only solution available to do this. It really is the final piece of the puzzle when it comes to bringing your wireless ecosystem together.

I’d love to hear your stories from NRF and what you came away with. In the meantime, enjoy a cool photo that Kelly Ungs took our our booth during the opening hours Monday morning.

NRFBooth2013v2

 

Who Owns Mobile?

The National Retail Federation (NRF) recently penned the question “Who owns mobile in your company? Does it reside with your e-commerce team? Does it fall within marketing? Perhaps IT? Or is it a team made up of representatives from across the organization?” As Vicki Cantrell states it is a “mobile conundrum” and its impacting your brand.

At LANDesk and Wavelink, we spend a lot of time discussing this mobile conundrum and where the responsibility for it falls. The reality is today it isn’t just a one department answer. Today’s instant gratification, super cool technology is evolving quicker than a business knows what to do with it. They just know they have to keep up, and it’s no clearer than where the average consumer spends the majority of their time – the retail space. Retail defines cool, and it’s where slick marketing and graphics can create such buzz that every high school kid wants to dress like an Abercrombie model. On the flip side, it’s also where negative buzz and press can create a backlash so that those same kids then decide they don’t want to wear Abercrombie because the Situation said so. You have to stay on-trend, or run the risk of hurting your brand.

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