Tag: National Retail Federation
The National Retail Federation (NRF) recently penned the question “Who owns mobile in your company? Does it reside with your e-commerce team? Does it fall within marketing? Perhaps IT? Or is it a team made up of representatives from across the organization?” As Vicki Cantrell states it is a “mobile conundrum” and its impacting your brand.
At LANDesk and Wavelink, we spend a lot of time discussing this mobile conundrum and where the responsibility for it falls. The reality is today it isn’t just a one department answer. Today’s instant gratification, super cool technology is evolving quicker than a business knows what to do with it. They just know they have to keep up, and it’s no clearer than where the average consumer spends the majority of their time – the retail space. Retail defines cool, and it’s where slick marketing and graphics can create such buzz that every high school kid wants to dress like an Abercrombie model. On the flip side, it’s also where negative buzz and press can create a backlash so that those same kids then decide they don’t want to wear Abercrombie because the Situation said so. You have to stay on-trend, or run the risk of hurting your brand.