Wavelink Blog

Tag: National Retail Federation

Looking Ahead to NRF2017!

It’s just about here! For supply chain-oriented businesses, the new year really kicks off with the National Retail Federation’s annual convention and expo in New York City.  With the peak retail season just wrapped up (and most of the returns handled), NRF is a great opportunity to check out what’s new and exciting, while exploring solutions that will make next December even more successful.  As we get ready to exhibit, I’m also looking forward to having an opportunity to walk the floor to check out these evolving solutions:

IMG_3139Payment: Like many, I’ve been watching this one for the last while as EMV has been rolled out here in the US.  Though still not rolled out everywhere, I’m curious to see the latest systems, and also see how providers are continuously optimizing security.  Self-checkout is always interesting too, so it will be interesting to see some of the solutions that speed shoppers through the process.

Customer Experience: Here, I’m interested in the customer sat that comes with various purchasing experiences.  Even as Buy Online Pickup In Store (BOPIS) has been around for a good ten years, I’m still finding issues with this experience at some retailers – as recently as this holiday season (more on that in a future blog post).  Solutions that make this experience more perfected, seamless, and ultimately more satisfying as a consumer, are on my list.

Mobility (of course): What credibility would I have if I didn’t suggest I’m interested in what new devices are announced at this show? Our device manufacturer partners always have great new mobile technology to show at NRF, and it is exciting for us, because we have the productivity-powering software that runs on these devices and operating systems.

With over 500 exhibitors, there will undoubtedly be much to see. Stop by and see us. Wavelink is exhibiting in booth #1322. We love to hear what retail and supply chain challenges you’re looking to solve, and you’ll find our whole team is excited to chat mobile productivity, and more! You can also follow Wavelink (@Wavelink) and me (@rob_destefano) on Twitter, where we will be live tweeting from the show floor. See you on Sunday in New York City!

NRF 2013 Wrap

NRFBooth2013v2

We just returned from NRF 2013 and I think it’s safe to say that traffic was much higher on the show floor this year. Retailers are prepared to invest in existing and emerging technologies to further their productivity and streamline their processes.

For most retailers, our TE product has been a staple of their business for many, many years now. We spoke with many of these same folks while in New York. But, one of the things that came from our discussions was the need for a unified solution to bring all of the applications/devices/workflows/etc together. It was fun to talk with different customers and partners about the fact that our Avalanche solution is the only solution available to do this. It really is the final piece of the puzzle when it comes to bringing your wireless ecosystem together.

I’d love to hear your stories from NRF and what you came away with. In the meantime, enjoy a cool photo that Kelly Ungs took our our booth during the opening hours Monday morning.

NRFBooth2013v2

 

Who Owns Mobile?

The National Retail Federation (NRF) recently penned the question “Who owns mobile in your company? Does it reside with your e-commerce team? Does it fall within marketing? Perhaps IT? Or is it a team made up of representatives from across the organization?” As Vicki Cantrell states it is a “mobile conundrum” and its impacting your brand.

At LANDesk and Wavelink, we spend a lot of time discussing this mobile conundrum and where the responsibility for it falls. The reality is today it isn’t just a one department answer. Today’s instant gratification, super cool technology is evolving quicker than a business knows what to do with it. They just know they have to keep up, and it’s no clearer than where the average consumer spends the majority of their time – the retail space. Retail defines cool, and it’s where slick marketing and graphics can create such buzz that every high school kid wants to dress like an Abercrombie model. On the flip side, it’s also where negative buzz and press can create a backlash so that those same kids then decide they don’t want to wear Abercrombie because the Situation said so. You have to stay on-trend, or run the risk of hurting your brand.

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