Wavelink Blog

Tag: NRF

Retailers Plead: I Want My EMV

“Do I swipe or chip?” Are you getting tired of asking this question whenever you want to pay by card? Since last year, I’ve been observing signs that read “coming soon!” sticking out of the EMV chip slot on new payment terminals.

What’s the delay? According to a great new report furnished by the National Retail Federation, certification seems to be a bottleneck.  Check out this scenario: In 2014, you planned for a major 2015 budget allocation to update point of sale (POS) payment modules so that you would be ready for the EMV (chip) standard go-live in October 2015.  Then, in 2015, you deployed your new payment equipment so that they were in and ready before both the October deadline and the start of the holiday shopping season.

EMV-ready hardware awaits certification at a local retail store.

EMV-ready hardware awaits certification.

Now, hurry up and wait.   The NRF survey data suggests 60% of respondents have been waiting since at least December 2015 (6 months or longer) for certification.  For a credit card industry that is very much focused on increasing security, the level of resources they’ve made available for this new standard coming online has retailers frustrated.

In my research for this post, I noted EMV readiness in the various retailers I’ve frequented in the last ten days. Among grocers, the nationwide brand has had chip-ready terminals since late 2015, but chip payment only went live last week.  My local grocer has also had chip-supporting hardware for several months, but still hasn’t been able to activate it. Two out of the three nationwide hardware chains have yet to turn on chip-enabled hardware in their stores – prompting wonder if there is any competitive advantage for the one chain that has been EMV-live for the last few months.  Finally, the local store for a national auto parts retailer hasn’t yet implemented hardware (and I suspect this may be common among franchisees, many of whom are small businesses).

What’s next? Many retailers will begin locking down process implementations by the end of September – so that systems are tested and stable during the peak shopping season. As certifications are obtained, it appears there will be a second holiday season of confusion, and without full confidence that payment transactions are secure.  All this time, retailers are facing frustration from consumers who want to use their “more secure” chip cards, and face significant fraud exposure.

New standards are not easily implemented. Here, as retailers appear to have invested in a timely manner, their frustration seems justified. With the additional fraud exposure and impact on customer satisfaction, it will take longer to recoup this investment than most had likely planned.

NRF 2012 Show Recap!

First impressions on NRF 2012: that was a busy show! Hopefully the traffic and interest translates to good things for retailers in 2012 and beyond. The show was a tremendous success for the Wavelink team, as we were constantly busy showing voice-enabled applications with Speakeasy, smart device management with Avalanche, and the introduction of Velocity, which we believe will usher in the next generation of mobile web applications. In addition to the interest in our products, it was GREAT to see the sea of blue Wavelink scarves roaming the aisles! We even got Miss America in one (picture below)!

We were able to get some pictures (after the break) from the show, and we hope you enjoy them. If you have any pictures of your own you’d like to share, feel free to let us know in the comments, or even on our Facebook page.


Is TEM (Telecom Expense Management) Worth It??

It’s a big week for the tech world as CES and NRF are upon us again! As you know, we’ll be in New York City next week for NRF at booth 1768, signing people up for a FREE pilot of Avalanche Telicost, among other things. Meanwhile, at CES new tech toys and gadgets that the whole family, and/or enterprise, can enjoy are abound! With so much buzz these days with the latest gadgets, the industry just gets bigger and bigger, and more importantly, so does the need to manage and monitor them.

Speaking of managing, we came across this article that makes mention of how important managing mobile devices and data traffic are in today’s enterprise. You’ll be glad to hear that as a result, companies were able to save time and money as they invested in TEM (Telecom Expense Management), especially a solution that offers them real-time data, such as Avalanche Telicost.

Stop by and say hello next week, and you could win an Amazon Kindle!

3 Emerging Themes in Retail Enterprise Mobility

With all the news last week from NRF, Paul Shiman, VP Marketing at Stratix discusses three main themes he sees emerging with enterprise mobility in the Retail space. He also links to another article by Matt Pillar of Retail Solutions Online which also touches on the subject. Good to see one of our 2008 Partners of the Year, Direct Source, mentioned in the article as well.

Good news from NRF today

NRF is reporting that retail spending was up in November and December. Do you find that surprising, or did you see it coming? Seems like there were a lot more shoppers out this year, so hopefully it continues.