Tag: retail mobile ecosystem
Posted by Brandon Hill
When LANDesk and Wavelink came together in 2012, Steve Daly, the CEO of LANDesk Software, talked about the goals on the horizon for the newly unified team. In the announcement he established the groundwork for the new endeavor. “Together, we will redefine mobility management and provide the market with unrivaled end-to-end mobile management solutions. From the boardroom to the back office, we will enable mobility for people with a job to do.” This has been our directive since the day of the acquisition and we have been working together to provide our customers with MDM solutions that encompass both use cases. As one can imagine, there are a few differences between the boardroom and the back office but when it comes to mobility there are not as many as you may think. Let’s examine MDM from both perspectives.
Unique and Common Mobility Needs
- Mobility Growth: Both the boardroom set and the line of business team are experiencing an explosion of mobile device demands. On the boardroom side theses devices fall into both the BYOD device realm as well as assigned devices. They both share a need to keep up with the expanding wireless ecosystem with effective and powerful mobile device and wireless infrastructure management. As the expectations of users begin to mirror their experiences as consumers, the pressure will be on IT to deliver a seamless user experience for both groups of users.
- Remote Service: “Allow me to take over your computer please.” This is something users are hearing more and more from the IT team on both sides of the enterprise. While this used to be an in network exercise, it has expanded to include mobile devices wherever they may be. How do you compare the mobile service demands of an executive on a business trip to Germany with a delivery driver that needs service on a line of business device? In the end, you would not want either one to be without remote service. On the line of business side, Avalanche Remote Control, a mobile help desk solution, provides administrators with an exact replica of what end-users are experiencing. Remote Control allows administrators to support device users in the field remotely, without actually having to be in the field with the physical device. (more…)
The National Retail Federation (NRF) recently penned the question “Who owns mobile in your company? Does it reside with your e-commerce team? Does it fall within marketing? Perhaps IT? Or is it a team made up of representatives from across the organization?” As Vicki Cantrell states it is a “mobile conundrum” and its impacting your brand.
At LANDesk and Wavelink, we spend a lot of time discussing this mobile conundrum and where the responsibility for it falls. The reality is today it isn’t just a one department answer. Today’s instant gratification, super cool technology is evolving quicker than a business knows what to do with it. They just know they have to keep up, and it’s no clearer than where the average consumer spends the majority of their time – the retail space. Retail defines cool, and it’s where slick marketing and graphics can create such buzz that every high school kid wants to dress like an Abercrombie model. On the flip side, it’s also where negative buzz and press can create a backlash so that those same kids then decide they don’t want to wear Abercrombie because the Situation said so. You have to stay on-trend, or run the risk of hurting your brand.