Wavelink Blog

Tag: Soup

MAM, MDM, BYOD, MEAP… Alphabet Soup and a Dose of Confusion

I participated in a discussion of the Enterprise Mobility Group on LinkedIn (which you can link to from our discussion on our own board). It’s addressed towards CIOs, and centers around the growth of Mobile Application Management and it’s impact on Mobile Device Management. Reviewing those comments, and observing the explosive growth of LinkedIn groups targeted at “Enterprise Mobility”, I got thinking about something I’ve noticed for quite a while. 

The market specialists have always seemed very confused when it comes to device management (MDM), mobile application development, and many other areas of mobility. There has always been a tendency to lump multiple technologies together when they really should not be connected. As one example, there has been a tendency for years for media publications to lump “cell phone management” in as part of MDM. Cellular carriers and their channel have always had their own management issues. However, they’re not the same issues a WMS manager has controlling barcode scanners, mobile printers, etc. Yet most industry reports (until very recently), have tended to lump cellular phones, and a whole host of other devices all together when talking “MDM”.

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